Welcome to Shophoppingmap! The luxury online shopping guide.

About the Founder

The idea for Shophoppingmap was conceived in 2007 by Elizabeth Gaffney, a London-based graduate in Fashion Design. Growing up between several remote and urban places in England, Canada and Ireland, she was exposed to different styles and cultures from a young age and the constant cycle of uprooting and replanting gave her a reflective wide-eyed view of the world and an ability to adapt to change. The ever-moving area of design always held great allure and after completing a degree in English and French literature at University College Dublin, she moved to London to study Fashion. She honed her design skills and eye for style at London College of Fashion and Ravensbourne College of Design and Communication and gained invaluable experience in the design and luxury retail industries at Clements Ribeiro, Jonathan Saunders and Van Peterson Designs.

On completing her studies, she sensed that online shopping was taking off and set about building a convenient web portal for discerning online shoppers. Always passionate about travel, discovery and sourcing exotic goods from abroad, the phenomenon and convenience of online shopping was a dream come true! While developing Shophoppingmap, she has worked as an English teacher, web designer, writer/editor, stylist, branding consultant, freelance fashion, print and jewellery designer and has a number of regular personal shopping clients from all over the world, for whom she frequently sources items to suit their requirements. She enjoys the variety in her creative and entrepreneurial endeavours and finds personal shopping particularly fulfilling as it bridges the gap between people and style, allowing her to combine her sense of intuition and knowledge. There is nothing she loves more than telling people about her greatest finds or helping a client find something which makes them feel better about themselves or their home. Her creation of a simple global platform for both men and women that leads only to the best online shopping destinations and products is a reflection of this.